Pinterest Makes It Easier to Find What Just What You're Looking For
Pinterest already offered a categories tabs where users could search for pins by more general groupings, but now, those categories include more specific interests that users can subscribe to. For example, you can follow interests like hiking, camping or running under the broader "outdoors" category. Following an interest means those pins will now appear in your feed, saving you the hassle of searching for them.
The new following option should help users find content from people they don't currently follow, a challenge for a platform that has more than 30 billion pins.
Pinterest now lets you follow interests, not just users, on the platform.
Pinterest has made content discovery a priority overt the past few months. The companyunveiled a new recommended search tool in April that suggests sub-categories based on the user's initial search term in order to improve the filtered results. For example, searching for "outdoors" will surface sub-category suggestions like camping, hiking and gardening.
These types of discovery tools are important to Pinterest, which is just now in the beginning phases of monetizing. Ultimately, it's plausible that Pinterest will enable users to purchase products directly through the service, and the ability to find what you're shopping for will be essential.
Finding new items you didn't even know you wanted will be a bonus.
The ability to follow certain Interests will be available to English users on Android, iOS (including iPad) and the web beginning Thursday. The rollout may not appear for all users right away, but "it should be arriving soon!" Pinterest wrote on its blog.