New App or New Ad? Instagram Teases Us With Bolt

 Facebook. Instagram only began advertising last fall, and it seems early for Instagram to bring banner style ads to the platform, especially given user backlash following the initial ads Instagram started with.

It's also possible that Instagram and Facebook have another new app in the pipeline

It's also possible that Instagram and Facebook have another new app in the pipeline, and accidentally shared the news before it was ready. This has happened before. Facebook uncharacteristically botched a product launch last month when it accidentally pushed its Snapchat competitor, Slingshot, into the app store too early. It was removed shortly after, and Facebook offered no real explanation for the slip-up.


Facebook CEO Mark Zuckerberg said that the company wouldrelease more standalone apps in 2014, so another app wouldn't be a major surprise.

The idea of another messaging app, though, would be a bit of a shock. Between Instagram, Messenger, Slingshot and WhatsApp, the company already owns four messaging apps, and recent changes to Messenger already include a one tap photo sharing feature.

Facebook, along with other social companies like Twitter, is fond of testing new features will a small group of users. It's possible these banners, whether for a Facebook-owned app or a fictitious one, were simply a test that was pushed out to more users than intended

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27 Jul 2014